This research aims to identify electronic commerce and its impact on marketing performance in the Kingdom of Saudi Arabia, by applying it to commercial banks in the Kingdom of Saudi Arabia. This is done by achieving a set of the following sub-objectives: Identifying the nature of e-commerce as well as identifying its various applications (e-payment, e-marketing, e-customer service), and the impact of all these applications on marketing performance in commercial banks. The research used the descriptive analytical approach in order to achieve the goal of the research. It also distributed a questionnaire to the study sample, numbering 234 employees in the national commercial banks, in order to serve the purposes of the research by knowing the opinions of the respondents about the impact of e-commerce on marketing performance. Complete where the study was conducted. On the national commercial banks in the Kingdom of Saudi Arabia. The results of the study concluded that there is a significant effect of e-commerce on marketing performance, and the results indicate that there is an effect for each of: e-payment, e-marketing, and e-customer service on marketing performance.
The research recommended developing the organizational efficiency of Saudi banks in general and working to consolidate the principles of electronic commerce among employees by involving employees in general in development courses and workshops that show them the modern requirements in banking dealings, which is based mainly on the direct relationship with the customer.