This study aimed to identify the impact of marketing affecting the consumer's purchase decision-making through modern technological sites, and to identify the consumer's purchasing decision trends and the most prominent challenges facing the consumer towards making the purchase decision, and to provide proposals to overcome these challenges.
The analytical descriptive approach was used, and the study tool was the questionnaire, while the study population consisted of (83) employees at the Irada and Mental Health Complex in Arar, and the questionnaires were distributed to them electronically.
The most prominent findings of the study are as follows: There is an effect of influencer marketing on purchasing decision-making for employees of Irada and Mental Health Complex in Arar.
Recommendations: The importance of the impact of influencer marketing on the purchase decision, it is necessary to pay attention to the role of influencers in promoting products and brands and the need for organizations to allocate a real budget within their promotional programs, and to adopt the influencer marketing method as a basic method for marketing the company's products.